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80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the Video. Video is the New TV. Far more effective, higher audience Reach and Frequency, at lower costs. But remember, different platforms have different types of audiences and as such, it might be better to edit a video for each platform type. Tell the same story, but change it to appeal more to that audience.
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